UPDATE : The final number have just arrived and Kendrick Lamar ’s To Pimp a Butterfly has pushed 52,366 units (63,251 including streams...
Kendrick Lamar’s “To Pimp a Butterfly” Goes Gold
UPDATE: The final number have just arrived and Kendrick Lamar’s To Pimp a Butterfly has pushed 52,366 units (63,251 including streams) in its third week on the shelves. Congratulations to K.Dot and the whole TDE family! It’s getting harder and harder to write about the feats Kendrick Lamar’s To Pimp a Butterfly has achieved in the first three weeks of its release. To begin with, the album, embraced by the industry almost immediately, broke Spotify’s global streaming record twice in its first two days on the streaming service platform. This feat alone brought him and TDE millions of dollars, as per Spotify’s formula for royalty payments. The album also granted Kenny his first #1 in the UK and the all-time highest Metascore on Metacritic for a rap album (the current score is 97). Next, Kendrick’s LP remained on top of the charts in the first two weeks of its release, selling 318,988 (355,372 including streams) and 102,113 units (118,199 including streams), respectively, scoring magnificent results compared to many of the major commercial rap projects since 2013. In addition, last week, Lamar landed 6 tracks on Billboard’s Hot 100 last week. Of course, certain controversy surrounded To Pimp a Butterfly, too. The Gold Standard of rap, who actually doesn’t feel like the album has achieved a “classic” status just yet, got attacked online by a “dark skinned activist,” who bashed him for getting engaged to a woman, who is not Black enough. Also, some believed Lamar jacked the instrumental for “Momma,” but it turned out this is a rare case of legal duplication. The final sales numbers for To Pimp a Butterfly’s third week on the shelves are to be announced later today. With HDD’s Building Album Sales Chart currently at 64.03% confirmed, Kendrick’s project has pushed 32,543 units. Adding them up to the statistics from the previous two weeks, including streams, the LP passes the 500,000 mark in advance. That means the Lamar’s sophomore major label full-length record has reached a Gold status 21 days after its preliminary release. Congratulations! So what’s next for Kendrick? Even though he recorded over 80 tracks for this album, he doesn’t intend of releasing them in the future and it will take him a long time before liberating a new LP. In the meantime, he is set to engage in a world tour with TDE, hopefully drop a collaborative album with J. Cole and even land on Kanye West’s “All Day (Remix).” But before that, K.Dot will throw out LA Dodgers’s first pitch on April 27th. Plus, the New England Patriots are currently discussing if they should offer him to become the team’s official global ambassador after he showed them love in the video for “King Kunta,” where he rocked a Pats’ jacket.
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